Examples of Work : Neuron Data (now Blaze Software)

Building Global Channels to Increase Revenues

Theresa led the international marketing communications efforts at Neuron Data, maker of application development tools for C programmers. Theresa set global priorities for country-specific targets and recruited resellers all over the world. Once on board, she taught them how to market ND products, adapting collateral, seminars, direct mail, advertising for cultural effectiveness. She also oversaw all worldwide marketing, done by both resellers and by ND's direct offices.

The net result was increased revenues for all products, from countries all over the world, and a geographically balanced revenue stream.

For more information, see www.blazesoft.com

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