Examples of Work : SurfWatch

Creating a Market

At SurfWatch, Theresa built a marketing team that successfully took the company (strong in home & education markets) into corporate market in less than one year, and actually created the market for Internet filtering in the workplace, launching SurfWatch into leadership position in that market. She leveraged a strong consumer brand to make SurfWatch the top choice in the corporate market. On this controversial topic of controlling access to Internet content in the workplace, Theresa was the main SurfWatch spokesperson at conferences, and for radio & TV appearances.

The net result was creation of a market for software to control access to Internet content in the workplace, and a jump-start in the business.

For more information, see www.surfwatch.com

In her last year at SurfWatch, Theresa moved into a business development role, and developed a novel portal concept, writing a comprehensive business plan for a new destination site on the Internet, which ultimately led to the purchase of SurfWatch from Spyglass Inc. by JSB Ltd.

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