Only marketing and innovation produce results;
all the rest are costs.
PETER DRUCKER
Theresa honed her expertise at Regis McKenna, working directly for Geoff Moore, author of Crossing the Chasm. She further developed her marketing savvy as head of marketing in a variety of technology companies. Her last ‘inside job’ was as VP Global Marketing for a public company, Cylink, which provided a range of software & hardware solutions for securing e-business.
In 2001, she founded MarketSavvy to offer practical and effective marketing advice and implementation. Theresa serves as an interim VP marketing for start-up to medium-sized companies, setting them on a high-growth path. Her clients reap the benefits of her expertise on a short-term consulting basis.
Experienced in both domestic and international marketing, she has lived in Europe twice and traveled very extensively throughout Europe and Asia Pacific, recruiting resellers, building awareness and generating demand through great PR and solid marketing.
Education
Master's, International Management, magna cum laude
American Graduate School of International Management, (Thunderbird)
Areas of Focus: Marketing, Finance, German
Bachelor of Science in Marketing, Minor (equivalent) in Economics
Santa Clara University
Junior Year Studies Abroad Program - Vienna, Austria
Named one of San Jose Business Journal’s 2017 Women of Influence.
“Extraordinary talent in every facet of marketing.
I’ve never met so versatile a marketer.
Theresa is an absolute pro and pleasure to work with. ”